NBA LAUNCHES FIRST OFFICIAL ONLINE STORE IN THE PHILIPPINES

– NBAStore.com.ph Expands Access to Authentic NBA Merchandise –

MANILA, PHILIPPINES, May 19, 2017 – The National Basketball Association (NBA) and International Athletic Trading Company, Inc. (IATC) announced today the launch of NBAStore.com.ph, the first official online NBA Store in the Philippines. The online destination will provide fans across the Philippines with access to official NBA merchandise on their computer, mobile and tablet devices.

Managed by IATC, the mobile-optimized NBAStore.com.ph will offer a wide assortment of authentic NBA merchandise from all 30 teams, including jerseys, footwear, headwear, accessories, and collectibles from brands such as adidas, Mitchell & Ness, New Era, Nike, Spalding, Stance, Under Armour, and Upper Deck.   

“The launch of NBAStore.com.ph strengthens our efforts to extend our reach further across the Philippine archipelago,” said IATC President and CEO Melvin Lloyd Lim.  “We are committed to bringing the NBA closer to the fans by outfitting them with the latest authentic NBA merchandise.”

“With the combined presence of our four brick and mortar NBA Stores in the country and NBAStore.com.ph, we now can provide authentic NBA merchandise to our fans in the Philippines wherever they are,” said NBA Philippines Managing Director Carlo Singson.  “NBAStore.com.ph gives us an exciting new platform to engage our fans and provides them with another touchpoint to our players and teams.”

NBAStore.com.ph will offer payment options including credit card, cash-on-delivery, online banking, as well as over-the-counter bank deposits and non-bank partner outlets. 

NBAStore.com.ph marks the league’s 14th branded international online store, with the league generating a third of its merchandise sales from outside the United States.  The other 13 branded international sites are: nbastore.com.au (Australia), nbastore.co.nz (New Zealand), LojaNBA.com (Brazil), NBA.TMall.com, nbastore.cn, NBAJD.com and NBA Store WeChat (China), NBATienda.com(Mexico), NBAStore.eu (Europe, Middle East, and Africa), NBAStore.in (India), NBAStore.co.id (Indonesia), nbastore.tw (Taiwan), and nbastore.hk (Hong Kong).

For all the latest news and updates on the NBA and NBA Store Philippines, visitwww.nba.com and follow the NBA on Facebook (www.facebook.com/philsnba), Twitter (www.twitter.com/nba_philippines) and Instagram (@nbastoreph).