Jr. NBA, Alaska Aim to Reach 250, 000 Participants and 900 Coaches for Jr. NBA Philippines 2018: Registration now Open

The Jr. NBA 2018 tip off happened last January 13 at the old stomping ground of LA Tenorio, Don Bosco Technical Institute in Makati. It was a day full of activities as the men and women behind the program promised a bigger and wider JR. NBA PH 2018.

This year's program will run from January 2018 up to the month of May. In that period, the program aims to encourage the youth both male and female to participate and learn more about the sport. They are looking to reach more than 250,000 participants and 900 coaches across the country.

You may join the event by registering at www.jrnba.as/philippines. It's open and free for the young ballers aged 10-14 throughout its four stages: skills clinics in schools and communities, regional selection camps, and then the top 37 boys and best 37 girls will advance to the National Training Camp. The culminating part will be an amazing NBA experience trip.

“For the past 10 years, Jr. NBA Philippines has established itself as a platform to improve the youth basketball experience and promote an active lifestyle among the Filipino youth,’’ said NBA Philippines managing director Carlo Singson.

“Together with Alaska, we are committed to provide proper guidelines on how the game should be played and taught to the youth, coaches and parents in the country,’’ added Singson.

With a myriad of top notch products including Aljon Mariano, Kiefer Ravena (Batch 2007), Kib Montalbo (Batch 2010), Kobe Paras, Thirdy Ravena (Batch 2011), Coach Aldin Ayo, Aljun Melecio (Batch 2012), and fast forward to the future of Philippine Basketball Kai Sotto (Batch 2016), indeed, the program is headed to the right path by promoting a holistic approach to basketball - Mind and body development.

It is in line with the program’s presenting partner Alaska’s mission: “NUTRITION, ACTION, CHAMPION” that highlights the nutritional benefits of milk, encourages good health, physical activity through play, and instills values that are essential to becoming a champion.

“As part of our long-standing partnership with the NBA, Alaska Milk Corporation is proud to play an active role in shaping the basketball players of tomorrow through good nutrition and proper life values,’’ said Alaska Milk Corporation marketing director Blen Fernando.

“We look forward to making a lasting impact on the lives of aspiring athletes on and off the court through the Jr. NBA program,” he added.